Shampoo e balsamo idratanti all'olio di cocco.

This shampoo is great, despite me not being part of the target demographic (I have typical Caucasian hair that is NOT kinky/coily/curly and is well past butt-length). The initial consistency is nothing out of the ordinary, but then it lathers beautifully and creates such a luscious and rich foam, and it spreads very easily. I was also really enjoying taking my time working it in because THE SCENT. I did get a bit nervous when rinsing it out, though, because my hair felt oddly slippery and I thought it may have left an oily film behind... Nope! I guess that's just what my hair feels like when it's actually moisturized, haha. I carried on with the conditioner and then proceeded with my regular minimal effort after-shower routine (microfiber towel wrap then air dry), and I am so pleased! My scalp is refreshed, my roots are squeaky clean, the little baby hairs and growth aren't looking so frazzled, and I did not experience any irritation (I didn't even have to scrub as much/hard as I usually do so my head is happy). I would have ZERO qualms with making this my go-to shampoo!

I love Kitsch's Coconut Oil Liquid Conditioner. It has a light scent of coconut. It spreads easily. It applies evenly. I can feel each hair strand separated. There are no knots! I like that it strengthens my hair and nourishes it. My hair doesn't feel weighed down.

I honestly did not have high hopes for this conditioner - unless I use one that totally sucks, they're all pretty much the same and I have yet to find one that wows me... But WOW! I was so pleasantly surprised with this. At first I was a little nervous because the consistency is thinner than I expected and I was concerned it would just slip off my wet hair and be entirely ineffective. However, that consistency actually allowed me to spread it through my hair without all of the usual fuss (and time). It was so easy! I let it sit for several minutes while I basked in the fragrance (such a lovely scent), and then I spent probably half my normal time rinsing it out.

I could feel a difference in my hair before I even finished rinsing, and it was very apparent when I got out of the shower - my hair was super smooth, the ends didn't look or feel brittle and dried out, and I was able to finger comb through it fairly easily (normally I can't at all). I have typical Caucasian hair that is NOT kinky/coily/curly and is well past butt-length, so I fall outside of the target demographic for this product. I loved it, though, and I would absolutely use it as my regular conditioner.

This moisturizing coconut oil liquid conditioner left my hair feeling so soft. I love that it not only added volume to my hair, but it also left my hair feeling so moisturized. Some of the conditioners I've used previously haven't done this and then I have to go add other products to help add moisture back to my hair, but this conditioner did such an amazing job.